On December 27, the tourism promotional activity for the 2017 Spring Festival, “Celebrating Spring Festival in Guangzhou and Appreciating Flowers in the City of Flower” with the theme of “Enjoy a Fancy Spring Festival in Guangzhou!” kicked off in Shanghai Marriott Hotel Pudong East, held by Publicity Department of the Guangzhou Municipal CPC Committee and the Tourism Administration of Guangzhou Municipality in Tianjin, supported by Guangzhou Broadcasting Network, Guangzhou Daily Press Group, Guangzhou Lingnan Group and Guangzhou Restaurant Group.
This promotion meeting publicizes and introduces Guangzhou’s tourism through magnificent visual effect and abundant performances and it is spoken highly of by Shanghai tourism industry.
Emphasizing the theme of “City of Flower” and “Celebrating Spring Festival”, this promotion meeting divided Guangzhou’s Spring Festival tourism features into such 9 parts as Fancy city of Rams (Introduction of Guangzhou), Fancy Cantonese Opera (Lingnan Customs), Fancy Elegance and Talents (Culture and Sports), Fancy Transportation (Convenient Transportation), Fancy Convergence (Distinctive Hotels), Fancy Resplendence (Various Scenic Spots), Fancy Profusion (Shopping Paradise), Fancy Delicacy(Dietary Culture), Fancy Family (Date in Spring Festival) to bring the guests on site a unique fancy tour.
Deputy Secretary General of Guangzhou Municipal Government Zhang Jianhua appealed to Shanghai citizens to enjoy Guangzhou’s unique charm as the flower city of the orient.
Seven highlights of this Activity are as follows.
Firstly, Further Industrial Discussion
Guangzhou delegations, which include Guangzhou LINGNAN Group, GZL, Guangzhou SL Holiday, Guangzhou Home of High-speed-rail Holiday, Canton Tower, Baiyunshan Scenic Spot, Yu Yin Shan Fang and Guangzhou Double-decker Bus Company, attended this promotion seminar. The representatives enhanced understanding and deepened their friendship through communication and opened a new chapter for cooperation and mutual benefits. They warmly invited tourists from Shanghai area to enjoy the beautiful flowers in Guangzhou during Chinese New Year.
Secondly, Multiple Products with Distinctive Characteristics
At the sharing meeting, Yuexiu District Tourism Bureau introduced its core travel route with the theme of “visiting the Guangfu temple fairs and travelling the ancient towns of Guangzhou”, while Tianhe District showed its major theme events to be held at Grandview Mall, Taikoo Hui, etc. The fourth Tulip Exhibition “Spring Flowers, Beautiful Tulip” will be held in Yuntai Garden of Baiyun Mountain from January 25 to March 5, 2017. There will be three hundred thousand tulips–“Queen of Flower”–showing the amazing beauty during the exhibition, extending 100,000 m2. Million Sunflowers Garden (Baiwankui Yuan) is a theme park where people can appreciate flowers, have fun, enjoy food, savor anime features and stay over for the night. They have prepared many big events for tourists during the Chinese New Year.
The cultural project Legend of Boat held on Pearl River Red Boat is a key project for the revitalization of Cantonese opera and Lingnan Culture, the formation of the travelling culture of Guangzhou, the discovery of travel theater and the development of cultural industry. It combines the elements of Cantonese opera and Lingnan culture skillfully, brings back the life scenes of ancient Red Boat theatre troupe and the performance of Cantonese opera, unites traditional art performance and advanced modern technologies of sound and light to attract the eyes of the audience with multiple flexible and innovative art form. It is loved by tourists and has great popularity and influence among domestic and foreign audience.
Currently, there are five core brands for Lingnan Hotel: LN Garden Hotel, LN Oriental Hotel, LN Five Hotel, LN Jiayuan Resort and LN Garden Inn. It manages nearly 50 brand hotels include platinum 5-star hotels, boutique design hotels, leisure and relax hotels and economy chain hotels, each showing its own brand and characteristics. Its asset under management is over 13 billion. It’s a comfort and rest to stay in one of the LN Group hotels!
Guangzhou Double-decker Tour Bus Co., Ltd. devotes to providing tourists with a brand new experience of “Transportation” + “Travelling” + “Culture” and building cultural name card that can show the characteristics of Guangzhou in the best way! There will be a special offer during the Spring Festival in 2017: From January to March of 2017, travelers that hold a train ticket, high-speed- rail ticket, bus ticket or boarding pass (real-name bus ticket / flight ticket) whose destination is Guangzhou can use it as a 10-yuan coupon.
“Yangcheng Post Office”, also known as “Spring Festival Flower Fair Post Office”, will be set up in the 11 traditional flower fairs, Flower City Square and Lai Chi Wan Chung one by one by Guangzhou Post from January 18, 2017. The Yangchen Post Office has an overhang style and will provide citizens and tourists with cultural products for the new year such as post products for Ding-You Year and postcards with Cantonese characteristics. Visitors can also take part in various events like prizes exchange and DIY postcards. From February 11 to February 17, there will be Guangfu Temple Fairs at City God Temple, Beijing Road and Yuexiu Park. It has been six years since the event is held. Professional service such as prayer wall, stamps collecting and theme products for the Temple fair will be continued. In this year, Mr.Wu Guanying is invited to design special envelopes, postcards and personalized stamps for the 7th Canton Temple Fair so that visitors can keep a beautiful memory for the Temple Fair.
Thirdly, dazzling, wonderful Videos
Centering on the nine parts above, nine videos with great visual impact were made from the perspectives of food, accommodation, travel, tour, shopping and entertainment. The various video images such as Xiguan residences, Dongshan villa on behalf of Guangzhou’s architectures, flower fair in the Spring Festival, celebration activities with great local characteristics like Pineapple Festival, symbolic scenic spots like Chimelong, Canton Tower and Baiwankui Yuan, various shopping plazas and numerous dishes of delicacies in morning tea kept the eyes of guests on site fully occupied. These videos were shown with the vivid narration by narrators from Guangzhou and Beijing to demonstrate diverse cultures and unique customs of Guangzhou.
Fourthly, unique Customs Shown in special Performances
The program performances interspersed in the video segment rich with Lingnan charm whipped up a coolest climate of Lingnan. These performances are: dance of Mengliu Tang performed by dance troupe of Shawan Old Town, in which the very pretty and charming dance combined with the melodious Langnan music had very strong appeal and caught audiences’ eyes; the beautiful and pleasant Cantonese opera “Ode to Litchi” caused the audience to indefinitely imagine Guangzhou; the cheongsam show led by the beautiful players of China Flowers and contestants from City Beauties Pageant showcased the vitality of Guangzhou. All these performances let the Beijing audiences appreciate the humanistic charm of fancy Guangzhou. The tour popular among people raises citizens’ strong interest in Guangzhou tourism. Beijing citizens hope to deeply appreciate Guangzhou’s profound cultural heritage and unique folk customs.
Fifthly, Luck Draw, Interaction and Taste of Delicacy
“East or West, Cantonese food is best” is widely known. In this activity, besides Guangzhou Food Ambassador Mr. Huang Haixiang’s video explanation about Guangzhou’s famous yum cha culture, there are also turnip cakes, water chestnut cakes, coconut cakes and other Guangzhou special pastries offered by Guangzhou Restaurant to audiences on the site. At the same time, in the luck draw, the room coupons of Garden Hotel, the one and only platinum five-star hotel in Guangzhou, offered by Lingnan Group to Shanghai guests on the site and other abundant gifts like Guangzhou delicacy gift packs set off the climax of the whole event.
Sixthly, Characteristic Routes Prosper the Market
To enable tourists from Shanghai to experience and feel the essence of “Guangzhou’s Spring Festival atmosphere” and “the City of Flower in South China”, this promotion seminar specially planned and introduced the Spring Festival strategies in Guangzhou: Yuexiu Tourism Office introduced a core travel route in Guangzhou to Shanghai visitors during Spring Festival–“visiting the Guangfu temple fairs and travelling the ancient towns of Guangzhou” This travel route brings the essential scenic spots within the ancient city of Guangzhou and the amazing events of Guangfu Temple Fair together so that visitors can walk around the most historical Xihu “Spring Festival Flower Market”, wander in “Guangfu Temple Fair”, which is full of traditional Cantonese culture, have fun in the flower event in city park, appreciate the lantern show in Yuexiu Park, taste authentic Cantonese food and enjoy the traditional New Year in Guangzhou.
GZL belongs to LN Group, the mother ship of tourism in southern China. It is the biggest and the best travel agency with the highest reputation and also the only comprehensive agency that holds the highest reputation of Chinese tourism management–“Chinese Customer Satisfaction Tripod” in the country. GZL has introduced a new route named “Day tour–Panorama of Guangzhou”. The most special thing of the route is that it includes Flower City Square (modern city), Chen Clan Ancestral Hall (Lingnan culture), Shamian (modern history), Zhujiang (Nanguo), Beijing Road (business city with a thousand year of history) and lunch & dinner with Lingnan taste. They will pick up guests from more than 30 hotels in the city. The tour is open every day, even when there is only one participant.
Guangzhou SL Holiday introduces a day tour called “Experience the ‘Most’ of Guangzhou and its Gourmet”. The tour includes Canton Tower, New Central Axis, Lai Chi Wan, Archaeological Site Museum of Nanyue Palace, Thousand-year Ancient Path, the Statue of Five Rams and various authentic Cantonese food. Guangzhou Home of High-speed-rail Holiday brings us 2017 Gourmet Rally, Martial tour and Blessing Tour to attract tourists from Shanghai during 2017 Spring Festival. Each route has special characteristics and can allow visitors to experience the features and charm of Guangzhou in every way during Spring Festival.
Lastly, Media Support with numerous Surprises
Besides the publicity and report by television, newspaper and other mainstream media, Ctrip, Today’s Headline, Yaochufa.com and other tourism e-merchants and online media will also support this activity to promote and publicize tourism products of Spring Festival in Guangzhou and attract online users to participate in the activity of “Friendly Family in the City of Flower” held by Publicity Department of the Guangzhou Municipal CPC Committee. Some tourists in other provinces will be invited to celebrate the Spring Festival for free in Guangzhou to attract more tourists to intensely participate in the interaction.
(click the link to learn more about the Global Selection Activity:http://news.dayoo.com/guangzhou/151197.shtml?winzoom=1)
Guangzhou is ready for you.Enjoy a fancy Spring Festival in Guangzhou! Let’s have a different experience and enjoy the same wonder.
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