guangzhou travel overseas promotion center

On the morning of March 25 at local time, the unveiling ceremony of Guangzhou Mexico City Tourism Promotion Center was held in Mexico City, announcing the official establishment of the promotion center. Guangzhou delegation led by Wang Dong, Deputy Mayor of The People’s Government of Guangzhou Municipality, Liu Yumei, Director of Tourism Administration of Guangzhou Municipality, and Wang Guilin, Director of Guangzhou Science Technology and Innovation Commission, attended the ceremony. Wu Yingjun, General Manager of China Southern Airlines Office in Mexico City, Ms. Araceli Ortiz, representative of the tourism administration of Mexico City, Jessica Ortiz, representative of the Mexican Business Council for Foreign Trade, Investment and Technology, and Karla Loyo, President of China Chamber of Commerce and Technology Mexico were present. Mexican media, Chinese-funded enterprises, Chinese business associations and Mexican travel agencies were also invited to participate in the ceremony.

Deputy Mayor of The People’s Government of Guangzhou Municipality, Mr.Wang Dong said in his speech that Guangzhou has a long history of contacts with the world. The city, with a history of over 2,200 years, has always welcomed guests from around the world. This ancient commercial city, which has been thriving for ports, is also renowned as “Flower City” for being surrounded by flowers throughout the year.

Guangzhou is also an important tourist destination for overseas tourists. In 2017, Guangzhou hosted 3.4574 million foreign tourists with overnight stays, representing a year-on-year increase of 4.87%. Meanwhile, Guangzhou is also China’s largest source of outbound tourist. In 2017, 1.7946 million citizens traveled abroad through Guangzhou travel agencies, not including self-guided travelers.

There is a huge potential and a bright prospect for cooperation between Guangzhou and Mexico City in tourism. On April 11, 2017, China Southern Airlines launched a direct flight from Mexico City to Guangzhou to facilitate Mexican tourists to reach Guangzhou. Therefore, Deputy Mayor Wang Dong expects that Guangzhou (Mexico City) Tourism Promotion Center can fully avail itself of the various resources in the region and continuously strengthen the friendly cooperation with tourism industry and the media, and become an important bridge for tourism exchanges and cooperation between the two cities.”

Guests at the ceremony were shown all aspects of Guangzhou’s image, and its rich tourism resources and high-tech tourism facilities through a video.

Director Liu Yumei of Tourism Administration of Guangzhou made the further introduction to Guangzhou: “Guangzhou, located in southern China, adjacent to Hong Kong and Macao, is China’s southern gateway to the world. With a history of over 2,200 years, it is also the starting point of China’s Maritime Silk Road. Guangzhou Port has been opened for over 2000 years. Guangzhou and Mexico City share many similarities, and both cities have thousands of years of history and culture. In recent years, Guangzhou has continuously strengthened its tourism promotion efforts in other countries and established 20 overseas promotion cooperation jointly with China Southern Airlines. Guangzhou (Mexico City) Tourism Promotion Center is one of the important promotion centers. Mexico City and Guangzhou are both popular international tourist destinations. In 2017, Guangzhou received 11,500 tourists from Mexico and fewer than 10,000 Guangzhou visitors went to Mexico. This presents us a huge potential for tourism cooperation between the two sides, and the establishment of Guangzhou (Mexico City) Tourism Promotion Center will strengthen contacts and tourism cooperation between the two cities.”

Representatives from the tourism administration of Mexico City and General Manager Wu Yingjun also delivered speeches at the ceremony. Under the witness of Director Liu Yumei and representatives of the tourism administration of Mexico City, Deputy Mayor Wang Dong and General Manager Wu Yingjun unveiled the nameplate of the promotion center. The center is the first, among 20 overseas promotion centers, to be established in Latin America. China Southern Airlines Office in Mexico City is responsible for its operations, including providing local citizens and tourists with the latest tourism information on Guangzhou and consulting services; establishing contacts and cooperation with tourism authorities and local government agencies; and organizing Guangzhou tourism promotion events in New Mexico.

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On March 26, Guangzhou Tourism Promotion and the unveiling ceremony of the Guangzhou Los Angeles Tourism Promotion Center co-sponsored by Tourism Administration of Guangzhou Municipality and China Southern Airlines was successfully held at Millennium Biltmore Los Angeles.

Over a hundred people were present at the promotion and unveiling ceremony to witness and celebrate the significant moment. Guests include Guangzhou Government delegation led by Wang Dong, Deputy Mayor of Guangzhou, Liu Yumei, Director of Tourism Administration of Guangzhou Municipality, and Wang Guilin, Director of Guangzhou Science Technology and Innovation Commission; Ms. Wang Jin, Cultural Consul of the Chinese Consulate General in Los Angeles, Ms. Patti MacJennett, Senior Vice President of Business Affairs at Los Angeles Tourism & Convention Board, Tom Gilmore, Chairman of Sister Cities of Los Angeles, Ms. Katherine Whitman, President of Los Angeles-Guangzhou Sister City Association, Zhang Jianfei, Vice President of Los Angeles-Guangzhou Sister City Association; He Lingzhi, General Manager of China Southern Airlines North American Region, Ms. Ren Yingying, Marketing Director of China Southern Airlines North American Region, Stephen K. Sham, Mayor of Alhambra, Mary Su, Mayor of Walnut City, Chin Ho Liao, San Gabriel City Council member, Jimmy Wu, Deputy for Supervisor Kathryn Barger at the Los Angeles County Board of Supervisors, and other elected officials and representatives, He Dinghong, Director of Guangdong Economic Development and Trade Promotion Office, North America (Los Angeles), Zhang Tieliu, Director of Guangdong Tourism Promotion Center in the United States and President of US-China Guangdong Chamber of Commerce, Ms. Zhang Wen, President of Guizhou Chamber of Commerce in USA, Sun Wei, Executive President of U.S. Jilin Commerce and Culture Association, Huang Youli, Secretary-General of US-China Guangdong Chamber of Commerce, representatives from different circles, and practitioners of the tourism industry.

At the meeting, Wang Dong, Deputy Mayor of Guangzhou, emphasized that Guangzhou has a long history of contacts with the world. The ancient commercial city, which has been thriving for ports for 2,200 years, has always welcomed guests from around the world with an open mind, making it a globally renowned port. Last year, Guangzhou began to focus on creating a world tourist destination to further serve tourists around the world and gradually set up 20 tourism promotion centers globally. The Guangzhou Los Angeles Tourism Promotion Center was among the first group of 10 promotion centers to be established last year, and the first one to hold a tourism promotion seminar, proving the significance that Guangzhou Municipal Government places on tourism cooperation between the two cities and its great sincerity.

He also emphasized that China Southern Airlines, as the top airlines in Asia and the fourth in the world, has actively deepened exchanges and cooperation between the two cities and launched 11 direct flights per week to create necessary conditions for exchanges.

In her speech, Ms. Wang Jin, Cultural Consul of the Chinese Consulate General in Los Angeles, mentioned that both China and the United States are large tourist countries with rich tourism resources. Tourism exchanges and cooperation between the two countries are beneficial to the prosperity and development of the tourism industry, and can enhance understanding and friendship between two peoples. Guangzhou and Los Angeles have been sister cities for nearly 40 years. Guangzhou, a beautiful city with eminent traditional culture and fascinating modern civilization, will attract more American tourists. Guangzhou tourists are also welcomed to Los Angeles.

Ren Yingying, Sales Director of China Southern Airlines Los Angeles Office, introduced that in recent years, China Southern Airlines has continued to open new flights, enriched flight networks to strengthen air transit power, and used the Sixth Freedom of the Air to build “Canton Route” international aviation hub. 52 more international destinations have been added to the Guangzhou flight network, forming a route network with Europe and Oceania as the core and Southeast Asia, South Asia, and East Asia as the hinterland, fully connecting North America, the Middle East and Africa. Guangzhou has become the first portal hub from China to Oceania and Southeast Asia, which associates China Southern Airlines more closely with Guangzhou. In this cooperation, China Southern Airlines will undertake more important responsibilities to promote the development of Guangzhou tourism and economy.

In addition, Ms. Liu Yumei, Director of Tourism Administration of Guangzhou Municipality, also gave a wonderful introduction to “A Journey of Happiness to Flower City”. She elaborated on the origins of “Flower City” and “Ram City”, presented the advanced transportation and tourism facilities, and introduced the name card of Guangzhou: cultural name card (Lingnan Culture); ecological name card (flower city); food name card (Cantonese cuisine); business name card (Guangzhou MICE); fashion name card (Canton Tower).

Representatives of elected officials in Los Angeles, Stephen K. Sham (third from right), Mayor of Alhambra, Mary Su (third from left), Mayor of Walnut City, Chin Ho Liao (first from left), San Gabriel City Councilmember, and Jimmy Wu (first from right), Deputy for Supervisor Kathryn Barger at the Los Angeles County Board of Supervisors, presented awards and thank-you letter to Wang Dong, Deputy Mayor of the People’s Government of Guangzhou Municipality, Liu Yumei (second from left), Director of Tourism Administration of Guangzhou Municipality, and Wang Guilin (second from right), Director of Guangzhou Science Technology and Innovation Commission.

Wang Dong, Deputy Mayor of the People’s Government of Guangzhou Municipality, Liu Yumei, Director of Tourism Administration of Guangzhou Municipality, and Ms. Wang Jin, Cultural Consul of the Chinese Consulate General in Los Angeles unveiled the nameplate of Guangzhou Los Angeles Tourism Promotion Center jointly with He Lingzhi, General Manager of China Southern Airlines North American Region (Second from right).